It is my third year judging, each and every year I think the level can’t get higher, and each year I’m blown away! The day consisted of tremendously high caliber, passion and skill – you ladies sure know how to make it hard for us judges! I can honestly say that every person we saw, met and engaged with are all truly inspirational. All the finalists are absolutely deserving winners! So congratulations to each and every one of you!

We look forward to celebrating with you all on the 5th for the awards ceremony – whatever the results you can rest assured that you are deserving and recognised for your fantastic contribution to sales and your company – please be very proud of yourselves!

The photos are now live too, take a peek: https://lnkd.in/g-aSXDA 

Lastly, I would like to say thank you to all the other judges I met again, and new friends made on the day. It’s an absolute pleasure to meet other women, and men who have a high standard and passion for the sales industry and I look forward to building relationships more in the future with you wonderful lot.

See you on the 5th and again thank you for my involvement, I look forward to this event each year!

Love, Claire

x

The post Women In Sales Awards 2017 – Congratulations to all the finalists! appeared first on Brighter Directions.

Brighter Directions, who now employ over twenty staff across the UK, holds their head office in Derbyshire. The friendly team work from an inclusive, creative and colourful open-plan office suite, with a real emphasis on team collaboration, ethics and quality driven solutions.

The firm celebrated over twelve years in business last month, with an impressive list of loyal clients across a range of industries, from SME growing companies, through to some of the world’s most reputable and successful global corporations and brand identities – they certainly have a reputation for integrity, trust and a strong ethos of customer experience having been recognised in several national and regional award accolades over the last decade for service, delivery and team.

Managing Director Claire Curzon says “We are absolutely delighted to have been recognised in these regional awards, that not only celebrate our ethic, quality driven solutions which have accounted for our success – but also, celebrate the success of the region as a whole, putting the Midlands on the map for innovation, creativity and a great place to do business! As with any award we receive, I am incredibly honoured, and it further enhances inspiration and commitment of my superb team who are the true winners in these announcements.”

The Midlands region is the heart of England, and throughout the years had been an innovator in all forms of business, trade and industry. As such, the Midlands Enterprise Awards 2017 are designed to highlight individuals and firms within the region and celebrate their innovation, customer satisfaction and performance over the previous twelve months.

Discussing this, Jordan Japal, the Awards Coordinator commented: “It has been huge honour and privilege to work with every one of my deserving winners from across this dynamic region, and I am very proud of the success they have achieved. I would like to congratulate them on their success and wish them the best of luck going forward.”

SME News prides itself on the validity of its awards and winners. The awards are given solely on merit and are awarded to commend those most deserving for their ingenuity and hard work, distinguishing them from their competitors and proving them worthy of recognition.

To learn more about our award winners and to gain insight into the working practices of the “best of the best”, visit the SME News website http://sme-news.co.uk

The post Brighter Directions Win ‘BEST Outsourced Marketing Agency’ of the Year Awards 2017 appeared first on Brighter Directions.

Facebook, LinkedIn, Twitter?

It’s pretty obvious Social Media dominates our culture and it great for various opportunities such as branding, marketing and even networking! So it’s GREAT if you have been looking into creating an engaging online presence for you accountancy firm.

Let’s be honest most people wouldn’t put Social media and accountancy together, but you’d be astonished at the amount of accountancy firms that use Social Media Platforms. So why not get your foot in the door and get ahead of your competitors!

Ok so let’s talk basics, here we have put together five guidelines to help get you started;

POST FREQUENTLY: Users on Social Media will notice when you last post, if the last outgoing post was back in 2014 this will actually be doing more damage rather than good to your business. The reason for this is because there are so many unused business accounts floating about on Social Media; it takes time and energy to build your Social Media presence.

REMINDERS: By reminders we are referring to the ones that apply to your target audience, for your accountancy firm, for example this could be reminding them about deadline taxes. This will draw potential customers into have a look at your Social Media platforms, especially business owners as you’re giving them FREE advice. Add an image or video for a more effective look.

VARY YOUR CONTENT: If your entire page is full of advertising content it will come across as repetitive and boring to be blunt. Make sure to fluff it up a little bit with what you clients care about, what they’re interests are, share news articles relevant to them, share advice content. Anything that applies to your audience or will help them understand more about accountancy and why they NEED you. This will generate more followers to you page because you are also giving back to them.

ENGAGEMENT: Ask your audience questions, when someone reads a question his or hers brain will automatically start to answer it. Questions are a great marketing tool as well as engagement. As a business you could ask a question followed by a statement about how your services can help support them as a business.

INSPIRE YOUR AUDIENCE: Lets be real accountancy insisted exactly the easiest of industries to inspire, however you can share inspirational  quotes or memes, share success stories about how you’ve helped previous or ongoing clients and again general money management advice to share with your audience.

If you would like a FREE social media audit for your business along with our experts recommendations please contact us on 01246 252855. We would love to help you with your marketing needs!

The post 5 ways Accountants can be Social Media stars appeared first on Brighter Directions.

At Brighter Directions, we love nurturing new talent and supporting our clients through recruiting the best, most efficient and customer-centric people to add to our team – our recruitment has always been organic; we have grown only due to the fact that our clients demand it.

This organic growth means that, unlike our competitors and other companies operating within the industry, that we have always been fortunate and ‘lucky’ enough to build our team (or our family, as we like to think of them), focused on attitude, aptitude and quality overall.

Due to demand and growth through our creative services, beit creative graphic design, social media graphics or branding, we have been searching for the right person, with the right qualities and skills to join our creative division, so that we can quickly provide the excellent quality we demand for our loyal and superb clients.

It’s with that we welcome our newest addition, Diana to our creative team – Diana will work alongside our incredibly experienced and talented Head Designer Angela to provide complete creative solutions to our clients globally.

Having worked with Diana before through joint-agency working, we have come to know her attention-to-detail, quality driven work ethic and have been amazed by some of the excellent creative imagination she has contributed to some of the worlds most exciting ad campaigns – so we are delighted she has joined our team for more of the same!

I know you’ll join me in welcoming Diana to our friendly team and we look forward to working with you!

The post Welcome to our new creative designer; Diana appeared first on Brighter Directions.