Twitter updates on DM

From today, Twitter is removing the 140-character limit from direct messages. The move was originally announced in June, and will enable ‘tweeters’ to share longer, more in-depth messages which is great news for brands to better contextualize their Twitter content!

The micro-blogging platform has a lot of planned changes over the coming months, particularly around developing the customer service channel, something Twitter’s been working to emphasize in an effort to get more brands on board – plus, creating a more rounded visual ‘experience’ for users (including the ‘look’ of the icons, coming soon in our next blog).

From the official announcement:

“While Twitter is largely a public experience, Direct Messages let you have private conversations about the memes, news, movements, and events that unfold on Twitter. Each of the hundreds of millions of Tweets sent across Twitter every day is an opportunity for you to spark a conversation about what’s happening in your world. That’s why we’ve made a number of changes to Direct Messages over the last few months. Today’s change is another big step towards making the private side of Twitter even more powerful and fun.”

Additionally, restrictions have been lifted around who DM’s can be sent to; users now have the choice  to receive direct messages from anyone – and the addition of group direct messages for wider, private group discussions, whereas before you could only DM those who you was mutually connected to.

An increasing number of consumers are turning to Twitter to get a response from brands, meaning more organisations should take note and maintain a presence on the platform.

If you are looking for support to grow your Twitter profiles and commercial identity, call our social media experts today for a free initial discussion on 01246 252855 or email info@brighterdirections.co.uk for a call back request.

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