It is said to be the fastest-growing language in the UK – with more than 2,800 symbols available to use ranging from the traditional through to more exciting icons such as buildings, animals and scenery.

However, despite the huge influence of emojis, in business, we need to be acutely conscious of the decisions we make in our marketing and communication efforts, and this case is no different.

There are many of the fun emojis that actually hold very different meanings in different countries and cultures, that companies should be aware of.

This article created today by SKY shows some of these examples, you can read more here.

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