As a result of these announcements, we thought it would be useful to share the key points coming from the new GDPR, to ensure you protect your business against any break in data requirements in the future:

1. Changes how/ what companies can do in regards to personal data processing/ management
2. Personal data means any data which holds personal information (this now includes named email addresses to a company address) – essentially any form of data which could be used to identify that person either directly or indirectly.
3. Social Media collation is NOT excluded from this regulation, therefore your data capture content, such as LinkedIn database will also be affected after the passing of the date
4. New process to demonstrate compliance will include:
   • Collected for specified, explicit and legitimate purposes (building on from the re-permissioning law, you must ASK the record how and specifically what they would like to receive
   • You are responsible for checking accuracy and keeping the data up to date. This usually means that you need to refresh every 6 or so months (ave)
   • Kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed. Therefore you will now need further security added to your record keeping.
   • Processed in a manner that ensures appropriate security of the personal data. This is linked to the manner in which you communicate, through marketing – for example your email marketing software, social media, website collection forms etc.
5. This is applicable for both B2B and B2C organisations.
6. You may need to appoint/ recruit a Data Protection Officer, if you manage large scale data

The GDPR will come into full application by the 25th May 2018, so you have a year to prepare and cleanse your databases.

To read the new regulation policy in full, click here.

If you would like help with any element of your marketing, please contact our expert team via the website or call 01246 252855.

The post What you need to know about the new GDPR data regulation – May 2018 appeared first on Brighter Directions.

This legislation has been underway in Europe for the past few years and was approved this year to come into force globally from April 2017 – with just a few short months away, it’s time you get your house in order, or risk being fined substantial fees!

In essence, what the changes mean is that ALL DATA you own, as an organisation will be affected.

• All use of EU customer data must be unambiguously and freely opted-in for.
• The existing data you hold must be ‘repermissioned’ and specifically requested again
• Brands have two years to become GDPR compliant – that gives brands until May 2018 to clean up their data sets and make sure that contacts, email ones in particular, have given their free, unambiguous, and informed consent to be contacted.
• Organisations not complying with the new legislation will risk fines of up to 4% of global annual turnover.

In June, we were asked by leading Marketing publication CMO to explain the new legislation, as an expert marketing agency and provide plain English on what this would mean for marketeers activities over the coming months and years, you can read the article in full here.

We made a very clear statement in this article that the friction between sales and marketing is going to get worse in the short term, but will likely mean improved performance for things such as email marketing campaigns over the long term period.

In the coming months, Brighter Directions will be creating a number of opinion and action pieces of information, as a result of this legislation. If you would like to learn more about how to protect your business, and the actions you must take, please contact our team on info@brighterdirections.co.uk and we will add you to our list to receive copies of all associated content on this topic.

To learn more about our expert marketing services, visit our new website at www.brighterdirections.co.uk 

The post New Repermissioning Law Comes Into Force April 2017 – Email Marketing & Data appeared first on Brighter Directions.