GDPR: What is it?

Every company has had to abide by the new Data Protection Act 1998 when dealing with personal data, (basically ANY data that contains any personal information, this includes business contact details!) but now there’s a new kid on the block: the General Data Protection Regulation (GDPR). The GDPR isn’t intended to replace the Data Protection…

Hot tips for Email Marketing in the run up to Christmas 2015

              It might feel waaaay too early to be talking about the ‘C’ word, but as marketers, we should already be on our game for Christmas 2015. Statistics show that around 25{4bb44549c97f0c11916f8295f3c2f2ae2e3d3cd605d11ded8f8bee3bdf897cb3} of consumers will have already done the bulk of their shopping by November, so if you want…